This was another live D&AD brief which asked us to produce some ambient media to promote lastminute.com and encourage people to visit their website. We produced a sting animation, a web banner and another piece of ambient media. After visiting the website and realising the huge amount of activities, experiences, holidays etc I decided to focus on this aspect, the idea behind my concept was wanting to show as many activities as possible. The elements overlap each other and often have stiff, jerky movements, I played on the idea of them being flat 2d objects and created an intentionally amateur looking style ident and banner which I felt really lent itself to the concept, the end result is playful, fun and a bit different.
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