This was a live D&AD brief where we were asked to redesign the Quaker Oats packaging, appealing mainly to women between the ages of 25-35 looking for a healthy and tasty snack on the go. The brief covered many aspects of packaging design including working to specific dimensions, displaying the necessary information, name generation etc. I wanted to create something which would stand out and appeal to my target market, I decided on this design which takes influence from the 60's psychadellic style, I wanted to produce something contemporary and fresh looking which focuses on the fruit and health benefits and I decided on the name 'Oaty Pots' as it's fun and simple.
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